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Technology the next frontier in retail, Dr KC Lee tells SIM GE – University of Stirling retailing graduates

Markets in Singapore and just about everywhere else may be slowing down but the retail industry in Singapore continues to show a significant “economic footprint”. This is the silver lining in an otherwise dampened economic environment, Chief Executive Officer of SIM Global Education told graduates of the SIM GE – University of Stirling retailing programmes during the convocation ceremony on 6 October 2016.

Given the current tight labour market, Dr Lee added that the graduates must cultivate skills beyond academic qualifications, such as business acuity and EQ, that will give them an edge over their peers.

Dr Lee Kwok Cheong, CEO of SIM GE emphasised that graduates with   strong business acuity and soft skills such as EQ and communication skills will be sought after.
Dr Lee Kwok Cheong, CEO of SIM GE emphasised that graduates with strong business acuity and soft skills such as EQ and communication skills will be sought after.

Commenting on the rising trend of consumers shopping online, he pointed out that “what consumers want is a borderless, omni-channel shopping world…(and) the key for retailers will be how to marry digital and physical retailing to provide a seamless and connected experience for customers.”

Dr Lee, his background in IT coming to the fore, enthused about the technologies that will enable the future growth of retail. In particular, he pointed out the potential for augmented reality, the technology behind the wildly popular Pokémon GO, and how it can be utilised together with other digital innovations to enhance shoppers’ in-store experiences.

The implications? Graduates must be cognisant of these emerging technological advances and creatively harness them to move their businesses ahead.

Senior Deputy Principal at the University of Stirling, Professor John Gardner, also addressed the graduates, telling them that their degree has equipped them with the necessary knowledge to achieve their ambition.

Senior Deputy Principal at University of Stirling, Professor John Gardner addressing the   graduates at the opening of the ceremony.
Senior Deputy Principal at University of Stirling, Professor John Gardner addressing the graduates at the opening of the ceremony.

In closing, Mr Christopher Pook, South East Asia Director, Department of International Trade and Prosperity, British High Commission, had three pieces of advice that he believed could help graduates succeed.
 

  • Focus on where they want to be in the future and keep their goals in sight.
     
  • Engage and build relationships and networks, locally as well as globally.
     
  • Recognise the things employers value, demonstrate what they can do and deliver.

     

Mr Christopher Pook, South East Asia Director, Department of International Trade and Prosperity,  British High Commission presenting an award to one of the top students from the programme.
Mr Christopher Pook, South East Asia Director, Department of International Trade and Prosperity, British High Commission presenting an award to one of the top students from the programme.

One for the album: Guests and graduates of the SIM GE - University of Stirling posing for a picture.
One for the album: Guests and graduates of the SIM GE - University of Stirling posing for a picture.

Congratulations to all the graduates on successfully completing this chapter of their lives!

Article extracted from sim.edu.sg - 20 October 2016