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Innovation Business Leadership


Course Objective

 The Innovation Business Leadership Programme (IBL) is directed primarily at fast moving SMEs who rely on innovation to gain competitive advantage.  By merging academic excellence with SME real world challenges and case studies, the programme aims to help participants increase staff productivity, increase customer satisfaction ratings, improve SME’s ability to deal with lean manpower growth and move participants up the career ladder.

The course is designed to enable learners to develop long-term plans for sustainability of the business over one to five years, through the application of learnings from the course.


Course Outline

 The programme aims to help SMEs build capabilities in 5 key areas for sustainable growth:

1.       Strategic Innovation
2.       Leading, Managing and Building Skills
3.       Operational Effectiveness and Supply Chain Strategy
4.       Financial and Commercial Awareness and Funding
5.      Sales, Marketing and Reputation Leadership 

Course Modules

Module 1: Strategic Innovation

• Horizon scanning – what is going to drive the next generation of businesses taking account of Economic, Demographic, Ethical, Ecological, Technological and Regulatory drivers.
• What is Strategy? Lessons from Mintzberg’s Strategy Safari’.
• Innovation as a planned and managed process and culture which has implications that make standard business models of competition and change, for example, irrelevant.
• Where do good new ideas come from?
• Disruptive Innovation – transform what exists, create what does not.
• The Innovation Journey – Breakdown, Sensing, Presencing, Prototyping, Adopting.


Module 2: Leading, Managing and Building Skills for Your People

• The role of culture and leadership in creating high performance firms and in leading change and innovation.
• The centrality of the employment relationship and employer brand in attracting, inspiring and retaining talented employees.
• Strengths-based approaches and the development of both Skill and Will.
• Leadership in context – finding your leadership voice in an SME and creating your leadership manifesto supported by your personal ‘board of directors’.
• Using the Accountability Loop – the power of personal responsibility.

Module 3: Operational Effectiveness and Supply Chain Strategy

• Supply chains and supply chain strategy.
• Integrating supply chain and new product development.
• Application of Lean principles.
• Strategic Sourcing – analysis, design and relationship development.
• Understanding the total cost of acquisition.
• The role of the Specialist SME and working collaboratively.

Module 4: Financial and Commercial Awareness and Funding

• Understanding key financial statements and metrics.
• Innovative funding streams.
• Financial aspects of Joint ventures.
• ‘Winning margin’ case simulation.
• Lean Accounting – costing products and services, effective business decision-making.

Module 5: Sales, Marketing and Reputation Leadership

• 5 dimensions of the Value Proposition.
• Branding, reputation and relationship leadership.
• Customer-focused relationships and sales strategies.
• Digital marketing, technologies and reputation.
• Corporate and Internal Communications – encoding, decoding and data-mining.
• Crisis recovery and communications.
• Marketing Game simulation.

Who should attend?

 Senior Managers, Middle Managers and Senior Executives who wish to:
• Enhance their leadership and people management skills and
• Extend their competencies to lead with purpose  



Training Methodology 

The style of delivery will be practical, emphasising “learning by doing” with lots of case studies (a local facilitator will be engaged to contextualise the case studies for SMEs in Singapore), experiential exercises, discussions and key note speakers. Module content will give participants practical insights that can be implemented immediately for maximum impact.




Assessment Methodology

The candidates will be required to complete two work-based projects.  These projects have to be researched and can describe the strategic context in Singapore within which the business is operating.

Candidates will be awarded Certificate of Achievements from The University of Warwick upon completion of all modules. 


To find out more about the registration for the listed masterclasses,
kindly contact Priscilla Chew at +65 62480089 or email to

Upcoming Masterclasses:

  • Effective Leadership for Dementia Care Services

    The number of people living with dementia is rising fast and it is essential that any care and support is delivered with skill and compassion. Services need to be equipped to meet the current and future demands and as a leader this can bring many challenges and barriers to delivering person centred services. Good leadership should be effective and efficient, supporting the workforce and bringing about positive change to improve services. This two day course will help you to develop your leadership qualities towards becoming an effective and efficient leader in dementia care. 

  • Understanding Distressed Behaviour

    Dementia is one of the most important issues staff face. Research identifies distressed behaviour as the greatest source of workplace stress when supporting people with dementia. This programme will help you to increase your knowledge, skills and confidence to support people with dementia in a more compassionate, understanding and professional way.

  • Best Practice In Dementia Care Learning Programme

    A successful Best Practice in Dementia Care programme designed in line with UK National Dementia Strategies, this innovative programme is designed to be delivered by a key member of your staff team in their own workplace. Your key member of staff attends the 2 day facilitator course where they learn how to use the materials provided to facilitate the learning of staff members. The facilitator you select is an experienced member of your team who understands the needs of people with dementia and has a positive attitude to change. Knowledge of their participants and their local work environment enables facilitators to link experience, actions and new knowledge into actual practice within a reflective learning framework.

  • Best Practice Facilitator training element

    Facilitators learn valuable skills to assist them in mentoring colleagues and building the best practice approach in their work setting.

  • Designing for dementia

    By using a balance of theory and practice, this program pulls together the key issues for consideration when designing to support people with a diagnosis of dementia and those with a cognitive impairment. A variety of learning and delivery mediums are used, including lectures, workshops and discussion groups. This programme provides professionals involved in the design of services and public spaces the knowledge and tools needed to incorporate dementia design principles from the inception of a space to its handover and use. Dementia Services Development Centre-Stirling’s Design School has been developed to cover a range of design subjects, for both new builds and renovations. It is ideal for issues relating to effective commissioning, project management and designing the internal and external environment, including lighting.