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Vision and Mission

Our Vision

To be the Centre of Leadership and Management Excellence; and the Embodiment of Lifelong Learning.

Our Mission

  • Spearhead management thought leadership
  • Be the preferred strategic partner of corporations in maximising return on human capital
  • Be the choice provider of continuing education to individuals
  • Transform SIM into a regional brand

Our Purpose

  • To open doors in life through educational opportunities.
  • To support SIM Group’s social mission.

Our Core Values

  • Trust and Respect for the Individual
  • Teamwork
  • Open and Timely Communication
  • Performance Excellence
  • Spirit of Innovative Adventure

Our Culture

An open culture where staff trust and respect one another; embrace change and seek ways to innovate; and learn and work together as a team.

Our Commitment

To our Members

We care for our members, recognise their importance, and strive to raise the prestige of their membership.

To our Customers

We value our customers and commit ourselves to actively improve our services and products.

To our Employees

We care for our people by creating a conducive work environment, helping them balance family and work commitments, recognising their contributions, and developing them to their full potential.

To our Community

We honour our social obligations and pledge to be a good corporate citizen by always acting professionally and ethically in all matters.

Our Quality Policy

We are dedicated to continuously improve our services and to consistently exceed the expectations of our customers.