Bachelor of Communication (Professional Communication)

The Bachelor of Communication (Professional Communication) is a part-time programme developed and awarded by RMIT University, Australia. Lessons will be conducted in SIM Global Education (SIM GE).

This programme has been designed to enable those holding diplomas in communication studies or related fields to further their skills and expertise, ensuring industry relevance in their jobs.

It is a generalist communication degree to provide you with a professional education, including aspects of advertising and public relations. The programme aims to develop your knowledge of broader communication theories and issues, enhance your professional skills and cultivate your skills within an Asian Media and Culture context.

When you graduate, you will attain the skills, industry-related knowledge and confidence to work in the fields of journalism, public relations, copy-editing, corporate communications, marketing, management, specialist writing, communication research, market and audience research and other areas related to the communications industries.

The classes are taught by RMIT University faculty and Singapore-based lecturers.

Year 2 Entry

Students who meet the admission criteria for Year 2 will enter the programme with one-year advanced standing which commence in the month of July and end in 24 months’ time. They must successfully complete 8 modules each in Year 2 and Year 3 studies and attain a total of 192 credits to graduate.

Year 3 Entry

Students who meet the admission criteria for Year 3 will enter the programme with two-year advanced standing which commence in the month of July and end in 1 year’s time. They must successfully complete 8 modules and attain a total of 96 credits to graduate.

The modules taught in Year 2 study are as follows:

• COMM2438 Communication and Social Relations*
• COMM2439 Professional Writing
• COMM2447 Specialist Public Relations
• COMM2440 General News Reporting

(Pre-requisite: COMM2439 Professional Writing)

• COMM2448 Client Relationships
• GRAP2461 Understanding Advertising Media
• COMM2294 Strategic PR Planning
• COMM2282 Modern Asia*

The modules taught in Year 3 study are as follows:

• COMM2441 Communication Histories and Technologies*

(Pre-requisite: COMM2438 Communication and Social Relations)

• COMM2449 Complementary Skills for PR Practitioners
• COMM2286 Mass Media in Asia
• COMM2292 Sex and Gender in Asia
• COMM2443 Communication Debates and Approaches*

(Pre-requisite: COMM2441 Communication Histories and Technologies)

• COMM2278 Asian Cybercultures
• GRAP2462 Advertising Professional Practice 1
• COMM2444 Adventures in Asian Popular Culture*

(Pre-requisite: COMM2292 Sex and Gender in Asia)

*These modules are taught by RMIT lecturers (intensive mode) while the rest are taught by Singapore-based lecturers (normal mode).

For module details, click here.

RMIT University reserves the right to change the curriculum

Minimum number of students for class to commence:

Year 3 entry is 35.

Year 2 entry is 25.

In the event that the above minimum number is not met, the intake will not commence.

We will inform you 30 days before class commencement.

Candidature Period

The maximum allowed period for a student to complete the programme is 3 years for one-year advanced standing entry and 1.5 years for two-year advanced standing entry. There will not be any refund should the student fail to complete the programme within the maximum allowed period.

Teaching Models

A module taught in intensive mode is typically covered over a period of 2 weeks, usually taken by RMIT University faculty members. Lessons are normally conducted 4-5 times a week. The total contact hours per module is 36 hours.

A module taught in regular mode is typically covered over a period of 10-12 weeks, usually taken by local lecturers. Lessons are normally conducted 2-3 times a week. The total contact hours per module is 36 hours.

The teaching hours are as follows:

Weekdays : 7.00pm – 10.00pm

Saturdays : 9am – 5.30pm

All lectures are fully taught in Singapore and students are not required to travel to Australia.

Venue

Classes will be held in SIM Headquarters, 461 Clementi Road unless otherwise stated.

Year 2 Entry

Applicants who meet any of the following criteria will be admitted with one-year advanced standing.

Year 3 Entry

Applicants who meet any of the following criteria will be admitted with two-year advanced standing.

Selection

Selection is done by the Academic Committee. Only students who can demonstrate through their applications that they are likely to perform at a high level and cope with the demands of the programme will be accepted into the programme.

English requirements:

Applicants who have not achieved a minimum of C in General Paper (AO/H1 Level) or Knowledge and Inquiry at Singapore GCE (H2 Level) or equivalent must provide evidence of at least ONE of the following:

• IELTS - 6.5 (no band less than 6.0)

• TOEFL - Paper-Based = 580 (TWE 4.5)

• TOEFL - internet-Based Test (iBT) = Overall score of 92, with minimum of 20 in all sections;

• Pearson Test of English (Academic) (PTE(A) = 58 (no band less than 50);

• Cambridge English: Advanced (CAE) = CAE Grade B;

• Successful completion of a recognised approved Diploma qualification or higher where the
language of instruction was English.

Online Application Fees

An application fee is payable for each application that is submitted. This fee (inclusive of 7% GST) is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence.

Please ensure that you have a valid MasterCard/Visa Credit Card or eNETS for e-payment of application fees. Other modes of payment are not accepted for e-application.

Programme Fees

Two-year advanced

standing level (Year 3) : S$14,980.00 payable over 2 semesters.

One-year advanced

standing level (Year 2 and Year 3) : S$29,960.00 payable over 4 semesters.

Repeat Fee : S$1,872.50 per module

The above fees excludes textbooks. All fees quoted are inclusive of 7% GST.

Fee Payment

Cash, cheque, Nets, cash card, Visa/MasterCard and Cashier/Money/Postal order. We accept up to 4 different modes of payment combination. All payments are in Singapore dollars.

For cheque payment, the cheque must be crossed, and made payable to "Singapore Institute of Management Pte Ltd". It should not be post dated.

For Nets payment, the daily limit is $2,000 or $3,000, depending on the bank and your personal limit. We accept Visa & MasterCard only.

For credit card payment, the limit is subjected to your available balance at the point of payment. We accept Visa and MasterCard only.

Nil.

Lecturers profile (02/2013)

Average teacher:student ratio:Part-time 1: 122

Assessment

The assessment requirements may include written examinations, class tests, assignments, essays, projects and presentations or other forms of assessment appropriate to the objectives of the programme.

Requirements for Promotion and Graduation

Students are usually allowed to repeat a module once only. For modules with pre-requisites, students are required to pass the re-requisites before undertaking the modules.

To complete the programme within the candidature period, students are advised to follow the recommended study load and programme structure.

Students must complete and pass all the academic requirements of the programme as detailed in the “Programme Structure” section in order to be eligible to graduate. To receive their awards at a graduation ceremony or in absentia, students will need to submit an application to graduate.

Attendance Requirements

Good attendance contributes to the successful completion of modules and enhances the quality of the students’ learning experience. SIM requires local students to attend all scheduled lessons. Under the SIM Attendance Policy, part-time students are encouraged to have 75% attendance.