Awarded by:


Application Closing Date for August 2017 Intake: 

Preparatory Course in Sports Studies & Marketing: 

Applications are closed

Bachelor of Arts (Honours) in Sport Business Management:

International applicants: 3 July 2017
Local applicants: 15 July 2017


Events & Programme Briefings

  • Open House Programme Briefing - University of Stirling, Undergraduate Programmes

    Come join us on Sat Sep 30 20:00:00 SGT 2017, Sat Sep 30 20:00:00 SGT 2017 - Sat Sep 30 21:00:00 SGT 2017, at SIM HQ, Clementi Road ...

    Join Now

Programme Objective

The Bachelor of Arts (Honours) in Sport Business Management has been designed to meet the sporting industry’s requirement for technically competent, customer oriented, commercially minded practitioners who have the flexibility and capability to apply their skills and knowledge in a variety of customer oriented environments in both domestic and the international market place. This will involve integrating sports science, management, professional and transferable skills.

The degree programme will be targeted at suitably qualified applicants working or intending to work in the sports industry. This will include Polytechnics Diploma holders, direct applicants and holders of other relevant qualifications.

Further Education

Graduates can apply for Stirling’s taught postgraduate programmes including, Master of Science Sport Management (with internship).

For an up-to-date list of postgraduate programmes available at the University, please visit the University’s website at:

Career Prospects

Able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the sports related industries. Opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.




Teaching Faculty

Lectures – Teaching faculty from University of Stirling

Tutorials – Local tutors

Mode of Delivery

Two semesters a year. Classes conducted in the days and/or evenings with a structured curriculum of nine modules and a work-based project. 

Mode of Study

Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis.

Lectures may be scheduled from 12pm to 6.30pm or 3.30 – 10pm on given days over two weeks per module, with breaks in between sessions.

Tutorials for the same module will be conducted by local tutors over three weeks, scheduled between Monday and Friday at three hours per session. Classes are conducted over three time slots: 8.30am/ 12pm/ 3.30pm.


Modules offered at SIM:

• Managing the Consumer Experience – 20 credits
• Sports Policy – 20 credits
• Financial Business Modelling – 20 credits
• Developing Sustainable Events – 20 credits
• Managing the Business of Sport – 20 credits
• Project Management – 20 credits
• Sport Governance – 20 credits
• Sport Marketing – 20 credits
• Professional Development & Practice – 20 credits
• Work-based Project – 60 credits

Module Synopsis

Exchange Semester at Stirling

Students can choose to attend the 3rd semester at the University of Stirling home campus in the UK. Students are expected to complete modules equivalent of 60 credits in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.

The programme fee is exclusive of air fares and accommodation for the exchange semester at Stirling. 

Duration/Candidature Period

Duration of programme: Two years

Candidature Period: Four years

Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund. 

Minimum Class Size

Minimum to commence: 50 students

If take-up rate does not meet the minimum to commence, students will be informed within one month before class starts.

Entry Requirements

All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University.

Applicants with the following diplomas may be eligible for advanced standing to the programme, including:

Nanyang Polytechnic

  • Diploma in Sports & Wellness Management

Republic Polytechnic

  • Diploma in Health Management and Promotion (with Marketing Elective)
  • Diploma in Sports Coaching
  • Diploma in Sports and Exercise Sciences
  • Diploma in Sports and Leisure Management

Note: All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University. Other qualifications deemed relevant may be considered.

Applicants with a Non-Sports and/or Non-Business Studies may be admitted into the programme subject to the approval of the University. Applicants may be required to pass a 3-month Preparatory Course in Sports Studies and Marketing.

English Proficiency Requirement

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
  • IELTS 6.0 overall (no band less than 5.5); or
  • Successful completion of a recognized approved Diploma, where the language of instruction was English

Preparatory Course in Sports Studies & Marketing comprises:

  • Introduction to Marketing
  • Sports Studies

Preparatory Course – Module Synopsis


Course Fee

Preparatory Course in Sports Studies & Marketing: S$642.00 per module

Programme fee: S$38,520.00

Per 20-credit module fee: S$3,210.00

Per 40-credit module fee: S$6,420.00

Application Fee applies

All fees inclusive of prevailing GST and exclude textbooks.
Valid for 2017 intake and fees are payable prior to commencement of each semester.

Scholarships & Awards

SIM GE Scholarships available


Exemption Eligibility




Lecturers & their Teaching Modules

Average teacher-student ratio 1:50


Assessments & Teaching Methods

Assessment is based on combination of coursework and exams.

End-of-semester main exam is normally in December and May. The assessment schedule is subject to change by the University.

Attendance Requirement

Local students – 75%
International students – 90%


Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.

Award & Graduation

To successfully complete nine modules and a Sport Business Management work-based project to obtain a Bachelor of Arts (Honours) in Sport Business Management Degree.