Bachelor of Communication (Professional Communication)
Developed and awarded by RMIT University, Australia.
RMIT University’s School of Media and Communication is at the forefront of media and communication education, research and practice. Offered in Melbourne, Vietnam and Singapore, Professional Communication is the university’s flagship global and interdisciplinary communication degree that focuses on practice-led project-based learning. At SIM your coursework will offer a unique opportunity to engage in professional training that meets the demands of the contemporary media and communication industries.
This programme enables those holding diplomas in communication studies or related fields, as well as school leavers wanting a career in the communications industry, to develop their skills and expertise and ensure industry relevance in their career.
Becoming leaders in global media & communication
The programme is a interdisciplinary communication degree designed to provide you with a professional education, including aspects of advertising and public relations. The programme aims to develop your knowledge of broader communication theories and issues, enhance your professional skills and locate your knowledge and skills within an Asian Media and Culture context.
It integrates the skills that industry requires with a flexible approach to the technologies that allow information delivery to be increasingly immediate, sophisticated and accessible.
The teaching practices provide students with opportunities to learn by doing in an authentic workplace environment, guided by academic staff who are also industry practitioners.
Graduates may further their studies in the Master of Advertising or the Master of Communication.
Successful students will have the skills, industry-related knowledge and confidence to work in areas related to the communications industries, including:
- Public relations
- Newspaper and magazine editing
- Corporate communications
- Specialist writing
- Communication research
- Market and audience research
This 2-year full-time programme comprises of modules bearing a total of 288 credit points:
- COMM2286 Mass Media in Asia
- COMM2282 Modern Asia
- COMM2283 Foundations of Public Relations
- MKTG1315 Introduction to Advertising
- COMM2732 Making Media
- COMM2729 Features and Storytelling
- GRAP2504 Creative Advertising
- COMM2279 Managing a Communication Business
- COMM2733 Professional Communication: Contemporary Approaches to Media and Communication
- COMM2731 Interdisciplinary Communication Project
- COMM2287 Asian Cinemas
- COMM2294 Communication Strategy and Planning
- COMM2278 New Media, New Asia
- COMM2728 Contemporary PR Research
- GRAP2693 Art Direction
- GRAP2694 Copywriting
- COMM2444 Exploring Asian Popular Culture
- COMM2490 Client Management
- COMM2730 Influence and Impact in Public Relations
- COMM2727 Professional Communication Studio
This programme is taught by teaching faculty from RMIT University, as well as local academics and practitioners in the industry.
Learning approaches include interactive lessons with case studies, online components, lectures with presentations, work integrated learning, self-managed learning activities and other forms of learning approaches which prepare students for their professional practice.
For modules taught by RMIT teaching faculty, classes are conducted on an intensive mode: lectures are scheduled over 2 weeks consecutively.
Modules delivered by local academics are run on a regular mode, with classes scheduled over 6 to 12 weeks, at least 3 to 4 times a week for a 4-month and 2-month durations.
Classes of 3 hours duration per session with 10 to 15 minutes break, and are scheduled on weekday mornings or afternoons at SIM.
Maximum time to complete the programme:
Category A : 36 months
Category B : 27 months
Category C : 12 months
Students who fail to complete the programme within the candidature period will not be entitled to any refund.
Students who exceed their candidature period will not be allowed to remain in the programme, unless an extension to the candidature period is approved by the University.
Minimum Class Size
Minimum class size to commence is 50 students.
In the event that the above minimum number is not met, the intake will not commence. Students will be informed within one month before programme commencement.
Applicants must have successfully achieved one of the following qualifications:
- 3 GCE ‘A’ level passes; or minimum of 3 H2 level subjects with a pass or above.
- An approved Polytechnic Diploma from any of the local polytechnics.
- An approved Diploma or Advanced Diploma from Singapore Institute of Management or other institutions.
- An approved Degree from RMIT University or other institutions.
- Those with no Singapore qualification, but meet the RMIT University Criteria from their country of education study.
CLICK HERE for the list of International Admission Criteria.
The total number of credit points that a student is required to complete will vary depending on their prior qualification.
For the approved list of local qualifications by RMIT University and its categories grouping, CLICK HERE .
All other qualifications not listed will be considered by RMIT University on case by case basis.
English Language Requirements
Applicants who have not achieved a minimum C or better in General Paper at AS/H1 Level or Knowledge and Inquiry at H2 must provide evidence of at least ONE of the following:
- IELTS (Academic) - 6.5 (no band less than 6.0);
- TOEFL - Paper-Based = 580 (TWE 4.5);
- TOEFL - internet-Based Test (iBT) = 92, with minimum of 20 in all sections;
- Pearson Test of English (Academic) PTE(A) = 58 (no communication band less than 50);
- Cambridge English: (Advanced CAE) (up to 2014) = 58 with no less than 'borderline' in each skill;
- Cambridge English: (Advanced CAE) 2015 onwards: 176 with no less than 169 in any component;
- RMIT English Worldwide (REW) Advanced Plus or equivalent;
- Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English.
- Have successfully studied Singapore Cambridge 'A' levels at a Singaporean high school for at least 2 years and met the academic entry criteria of 3 A/H2 level passes
- Other equivalent qualifications approved by RMIT will be considered
Category A: S$44,940.00 payable for 288 credit points over 8 terms
Category B: S$29,960.00 payable for 192 credit points over 6 terms.
Category C: S$14,980.00 payable for 96 credit points over 3 terms.
- Fees quoted for Nov 2018 and Jan 2019 intakes are based on S$1,872.50 per 12-credit module and S$3,745.00 per 24-credit module.
- First term fee payable upon acceptance of offer. Subsequent term fees payable before commencement of term.
- The repeat fee for 12-credit module is S$1,872.50 and 24-credit module is S$3,745.00. Not all modules will be offered in every term.
- Above fees exclude textbooks.
All fees inclusive of prevailing GST.
Scholarships & Awards
Applicants with polytechnic diplomas and other academic qualifications approved by RMIT University will be granted exemptions to the programme as below:
Category A (24 months) : Nil
Category B (18 months) : 96 credit points
Category C (8 months) : 192 credit points
For the details on the module exemptions, CLICK HERE.
Average teacher:student ratio is 1: 83
Assessment and Exams
Assessment components vary from module to module and its requirements may include written submissions such as essays, literature reviews, class tests, online publications; oral presentations; assignments and projects and other forms of assessment appropriate to the objectives of the programme.
The assessments dates are normally scheduled on weekly and monthly basis. The assessment dates and components are subjected to changes by RMIT University.
There are no exams for this programme.
Students are allowed to repeat a module once only.
Full-time local students: 75%
International students: 90%
Award and Graduation
Students will be considered as being eligible for the award of Bachelor of Communication (Professional Communication) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure.
The degree may be awarded with Distinction based on the student’s academic performance. A degree conferral ceremony is held in August or September each year in Singapore.