Programmes

Bachelor of Arts (Honours) in Retail Marketing

Part-time

Programme Overview

Developed and awarded by University of Stirling, Scotland, this programme is supported by the Institute for Retail Studies (IRS) and its extensive retail networks to ensure relevance, practicality and current curriculum. Offered at SIM GE, this three-year programme is for qualified applicants working or intending to work in the retail industry. 

 Why Choose the University of Stirling?

  • A 5-star ranking for teaching, employability, internationalisation, facilities and inclusiveness in the QS World University Rankings 2016
  • Ranked 2nd in Scotland and 4th in the UK in The Times Higher Education 150 Under 50 Table 2016, which ranks the world's top 150 universities under 50 years old
  • Top 150 most international universities in the world (Times Higher Education World University Rankings 2016)
  • Home to the Institute for Retail Studies, an acknowledged centre of excellence for retailing
  • Stirling is Scotland’s University for Sporting Excellence, and ranked top 25 in the UK for Sports Science (The Complete University Guide 2017)

 Future-Ready for Retail

The significant contribution of the retail industry cannot be understated in Singapore. Services account for the biggest sector of our economy, with wholesale and retail trade being a key segment of services. Its contribution to our total GDP stands at a whopping 18 percent (http://www.cbre.com/research-andreports/how-global-is-the-businessof-retail). This certainly signals promising job opportunities and prospects. In addition, Singapore is also the world's second most preferred destination for new brands according to the 2016 report ‘How Global is the Business of Retail?’ by CBRE.

With an increasingly competitive retail landscape, being future-ready will help both businesses and professionals like you to become future-ready in order to capitalise on emerging opportunities.

 

 


Awarded by:


Course Start Date & End Date


The programme has one intake in August per year.

August 2019 Intake

Preparatory Course in Retail Marketing

(For Non-Marketing and/or Non-Business Related Diploma Applicants only)

10 June 2019 - 18 August 2019

 

Bachelor of Arts (Honours) Retail Marketing

28 Aug 2019 – 31 Jul 2021 (2 years programme)

28 Aug 2019 - 31 Jul 2022 (3 years programme)

 

Fee

Course Fee

Preparatory Course in Retail Marketing: S$642.00 per module 

Bachelor Programme Fees:

Year 1        :  S$8,667.00

Year 2 & 3  : S$38,520.00

Total Fee for 3 years programme  : S$47,187.00

Application Fee applies

All fees inclusive of prevailing GST and exclude textbooks, repeat fees and expenses related to exchange semester at Stirling.

Fees quoted are for 2018 intake only. For subsequent intakes, please visit website nearer the application period for updated information.

Scholarships & Awards

SIM GE Scholarships available

SPRING Singapore (SPRING) : SkillsFuture Study Award for Retail Sector (Singapore citizens only)

This programme is a supported course under the SkillsFuture Study Award for Retail Sector. Applicable to Singapore citizens only. 

Application

Application Closing Date for August 2019 Intake:

Preparatory Course in Retail Marketing:

International: 3 Apr 2019 Local: 29 Apr 2019
 

Bachelor of Arts (Honours) Retail Marketing:

International & Local: 8 Jul 2019


Events & Programme Briefings

  • Up Close with SIM Alumni

    Come join us on Sat Oct 27 17:30:00 SGT 2018, Sat Oct 27 17:30:00 SGT 2018 - Sat Oct 27 21:00:00 SGT 2018, at Blk D, Level 1 (outside Performing Arts Theatre), SIM HQ, 461 Clementi Road, Singapore 599491 ...

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Knowledge, skillset to manage retail business

The Bachelor of Arts (Honours) Retail Marketing programme is developed and awarded by the University of Stirling, Scotland. The programme is supported by Institute for Retail Studies (IRS) and its extensive retail networks to ensure relevance, practicality and current curriculum. Offered at SIM GE, this three-year programme is for qualified applicants working or intending to work in the retail industry. The programme aims to enable you:

  • To understand the fundamental importance of retailing as a customer-focused activity and as an important service sector within the environment and society at large
  • To be able to apply core retail marketing principles in the delivery of customer values
  • To understand the nature of specific retailing activities and how they are integrated within a distribution channel and the wider exchange process
  • To be equipped with the appropriate skills to gain and excel in decision-making positions in business and other organisations

Further Education

Graduates can apply for Stirling’s taught postgraduate programmes including, Msc in Marketing with Retail in UK.

Career Prospects

You will acquire a comprehensive range of analytical, problem-solving and professional skills, which are increasingly valued not just in the retail industry itself but also in other areas of commerce, education, government and non-profit making organisations. Thus, a degree in Retail Marketing can become the key to pursuing a specialised retail career or a more general management career.

Previous graduates have become successful Buyers, Brand Managers, Operations Managers, Visual Merchandisers and Store Designers.

Graduates look forward to job positions in retail and related businesses, including:

  • Store management
  • Merchandising
  • Retail supply chain
  • Industry-level & public-sector positions relating to retail trade
     

 

 

 

 

 

Teaching Faculty

Lectures – Teaching faculty from University of Stirling and local tutors

Tutorials – Local tutors

Mode of Delivery

Two semesters a year. Classes conducted in the days and/or evenings with a structured curriculum of fifteen (15) modules and a Dissertation.

Mode of Study

Teaching centres on lectures and tutorials, with case study analysis. Theory in lectures is complemented with site visits and presented by guest speakers from industry.

Lectures may be scheduled from 12.00pm to 6.30pm or 3.30 – 10.00pm on given days over two weeks per module, with breaks in between sessions. Part-time students who are unable to attend the full lectures will have access to the e-learning platform. The lecture schedule is subject to availability.

Tutorials for the same module will be conducted by local tutors over three weeks, scheduled between Monday and Friday at three hours per session, from 7.00pm to 10.00pm.

Modules

Bachelor of Arts (Honours) Retail Marketing  

Modules

No. of Credits

Year 1

·         Fundamentals of Business & Management

·         Fundamentals of Marketing

·         Leisure Management and Consumption

·         Marketing, Ethics and Society

·         Operations Management

·         Retail Studies

 

20

20

20

20

20

20

Year 2

·         Branding and Communications 

·         Buying and Visual Merchandising 

·         Digital and Experiential Marketing 

·         Retail Operations

·         Understanding Consumers

·         Understanding Supply Chains

 

20

20

20

20

20

20

Year 3

·         Multi-Channel Retail Marketing

·         Professional Development and Practice

·         Strategic Management

·         Dissertation

 

20

20

20

60

A supervisor will be assigned to guide with the dissertation which focuses on a particular retail topic.

Module Synopses

 

Exchange Semester at Stirling

Students can choose to attend 1 semester (Year 3 first semester) at the University of Stirling home campus in the UK. Students are expected to complete modules equivalent of 60 credits in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.

The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.

Duration/Candidature Period 

Duration of programme: Three years 

Candidature: Four years 

Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund. 

Minimum Class Size

Minimum to commence: 50 students

If take-up rate does not meet the minimum to commence, students will be informed within one month before class starts.

 

Entry Requirements

 

1.  GCE 'A' level passes.

2.  International Baccalaureate (IB) Diploma or other equivalent pre-university certificates.

3.  Applicants with the following Diplomas may be eligible for exemption to Year 1 of the Programme. 
 

Singapore Institute of Management

·        Diploma in International Business

·        Diploma in Management Studies

LASALLE College

·        Diploma in Fashion Merchandising and Marketing

Nanyang Academy of Fine Arts

·        Diploma in Fashion Merchandising and Marketing

Nanyang Polytechnic

 

·        Diploma in Marketing

·        Diploma in Business Management with Retail Management

·        Diploma in Business Management with Supply Chain Management

·        Diploma in Business Management with CRM

Ngee Ann Polytechnic

 

·        Diploma in Business Studies (Marketing)

·        Diploma in Business Studies (Service Management)

·        Diploma in Business Studies (Marketing Communications)

·        Diploma in Mass Communications

Singapore Polytechnic

·        Diploma in Business Administration with Marketing Management Option

Temasek Polytechnic

 

·        Diploma in Business (Marketing Elective)

·        Diploma in Marketing

·        Diploma in Retail Management

·        Diploma in Apparel Design & Merchandising

WSQ

 

·        Diploma in Retail Management; and

·        5 GCE ‘O’ level passes or equivalent (including English Language); and

·       Working experience at a senior managerial position in the retail industry; and

·       Evidence of other academic and/or work based learning.

Note: All admissions are based on merit and are subject to the final approval of the University. Other qualifications deemed relevant may be considered.

Applicants with a non-Marketing and/or non-Business related diploma may be admitted into the programme subject to the approval of the University. Applicants may be required to pass a 3-month Preparatory Course in Retail Marketing. 

English Proficiency Requirement

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
  • IELTS 6.0 overall (no band less than 5.5); or
  • Successful completion of a recognized approved Diploma, where the language of instruction was English 

Preparatory Course in Retail Marketing comprises: 

  • Introduction to Marketing
  • Retail Studies

Preparatory Course – Module Synopses

Course Fee

Preparatory Course in Retail Marketing: S$642.00 per module 

Bachelor Programme Fees:

Year 1        :  S$8,667.00

Year 2 & 3  : S$38,520.00

Total Fee for 3 years programme  : S$47,187.00

Application Fee applies

All fees inclusive of prevailing GST and exclude textbooks, repeat fees and expenses related to exchange semester at Stirling.

Fees quoted are for 2018 intake only. For subsequent intakes, please visit website nearer the application period for updated information.  

Scholarships & Awards

SIM GE Scholarships available

IE Singapore: SkillsFuture Study Award for Retail Sector (Singapore citizens only)

This programme is a supported course under the SkillsFuture Study Award for Retail Sector. Applicable to Singapore citizens only. 

Exemption Eligibility

 

Applicants with the following diplomas may be eligible for exemptions to the Year 1 of the programme, including:

Singapore Institute of Management

·        Diploma in International Business

·        Diploma in Management Studies

LASALLE College

·        Diploma in Fashion Merchandising and Marketing

Nanyang Academy of Fine Arts

·        Diploma in Fashion Merchandising and Marketing

Nanyang Polytechnic

 

·        Diploma in Marketing

·        Diploma in Business Management with Retail Management

·        Diploma in Business Management with Supply Chain Management

·        Diploma in Business Management with CRM

Ngee Ann Polytechnic

 

·        Diploma in Business Studies (Marketing)

·        Diploma in Business Studies (Service Management)

·        Diploma in Business Studies (Marketing Communications)

·        Diploma in Mass Communications

Singapore Polytechnic

·        Diploma in Business Administration with Marketing Management Option

Temasek Polytechnic

 

·        Diploma in Business (Marketing Elective)

·        Diploma in Marketing

·        Diploma in Retail Management

·        Diploma in Apparel Design & Merchandising

WSQ

 

·        Diploma in Retail Management; and

·        5 GCE ‘O’ level passes or equivalent (including English Language); and

·       Working experience at a senior managerial position in the retail industry; and

·       Evidence of other academic and/or work based learning.

Profiles

Lecturers & their Teaching Modules

Average teacher-student ratio 1:50

Assessments & Teaching Methods

Assessment is based on combination of coursework and exams.

End-of-semester main exam is normally in December and May. The assessment schedule is subject to change by the University.

Attendance Requirement

Local students – 75%

Progression

Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.

Award & Graduation

To successfully complete fifteen (15) modules and a Retail Marketing Dissertation to obtain a Bachelor of Arts (Honours) Retail Marketing Degree.

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