Programmes

Bachelor of Science (Honours) Business Management with Communications (Top-up)

Full-time

Programme Overview

Developed, fully taught and awarded by Birmingham Business School, University of Birmingham, UK. 

Objectives

  • Provide an insight into business, management practice and marketing communications on a national and global scale
  • Develop an appreciation and understanding of current business and marketing communications practices
  • Develop valuable work skills and experience through practical training to help you prepare for or develop your career
  • Introduce and develop a breadth of knowledge in a wide range of business topics
  • Provide the opportunity to combine academic theory and practical skills in a written dissertation
  • Develop research skills and critical thinking through debates and discussions

This programme is designed for local polytechnic diploma holders with an average Grade B who wish to pursue a degree in broad-based management.

An SIM Preparatory Course in Business is available for non-business related diploma holders.   

Overview of SIM-Birmingham Undergraduate Business Programmes

   

Ms Hazel Westwood from Birmingham shares more about the programme

  

Hear more from our graduate, Natalie Choo

 To discover more about the University of Birmingham and Birmingham Business School, click here.


Course Start Date & End Date

There is one intake a year in July.

6th Intake*

Preparatory Course in Business (if applicable)
Apr 2018 – 30 Jun 2018

Bachelor of Science (Honours) Business Management with Communications
Jul 2018 – 30 Jun 2020

*Date & period is subject to change by the University

If you are currently serving National Service (NS) and you are unable to complete your NS by programme induction and commencement, please contact SIM GE for further advice before application submission. 

Fee

Preparatory Course in Business (if applicable): S$642.00 per module

Programme fee: S$39,675.60

Application Fee applies

The fees above are valid for 2018 intake. All fees inclusive of prevailing GST and exclude textbooks.

Scholarships & Awards

SIM GE Scholarships available

Kelyn Tan Po Yin

My mission is to inspire young Singaporeans to seek opportunities in failures.

Application

Application Closing Date for 6th Intake:

Preparatory Course in Business
21 January 2018

Bachelor of Science (Honours) Business Management with Communications
9 April 2018


Events & Programme Briefings

  • SIM-Birmingham Programme Preview for 2018

    Come join us on Sat Nov 04 18:00:00 SGT 2017, Sat Nov 04 18:00:00 SGT 2017 - Sat Nov 04 22:00:00 SGT 2017, at Blk A, Level 4 , Seminar Room A.4.01, SIM HQ, 461 Clementi Road, Singapore 599491 ...

    Join Now

Gaining business, communication skills

The growth of social media and other public relations tools has had a huge impact on how organisations market themselves.

The programme combines a broad-based business education with a strong marketing and communications theme, emphasising the importance of relationships between businesses and the communities they operate in. It provides a good balance between theoretical underpinning and development of practical communication skills for students who wish to work in any business role where communications is key, including Public Relations, Marketing Communications or in communications related industries.

You will be required to undertake a Communication Placement project in Year 2.

Reasons to study Birmingham’s undergraduate degrees at SIM

  • Degrees are of the same standings and standards as those awarded in the UK
  • Long tradition and established track record of teaching business and management
  • Established international reputation of the University and the Business School
  • Research led – cutting-edge research feeds directly into teaching
  • International syllabus and a balance of assessments between coursework and exams
  • Dedicated academics and staff who provide continuous support for your studies

Career Prospects

Birmingham’s business degrees have long been recognised by major employees across all sectors of the economy. The programme is continuously updated to reflect the latest thinking in business education, providing rigorous academic training with practical relevance.

Graduates can find employment across all sectors of the economy. Graduates are exposed to job opportunities in global PR, Marketing, Corporate Communications, Event Management, Video Production, Social Media and consultancy based companies.

Opportunity for Postgraduate Study 

Graduates may further their studies to attain higher qualifications from universities around the world upon completion of this programme.

To pursue a Master’s qualification with University of Birmingham, you will require at least an upper second class award. The University of Birmingham currently offers a suite of postgraduate taught programmes in SIM:

Master of Science

  • Economics
  • International Economics
  • Investments
  • International Business
  • Management
  • Management: Entrepreneurship and Innovation
  • Management: Organisational Leadership and Change
  • Management: Strategy

For a list of postgraduate programmes available on the home campus, please visit the University’s website at: www.bham.ac.uk

Teaching Faculty

Birmingham academics 

Mode of Delivery

The programme covers two years for advanced standing students.

Each year of study comprises three study blocks, with each study block spanning over a period of four months.

Lessons are conducted between Monday and Friday over three time slots: 8:30am/ 12pm/ 3:30pm. Saturday classes may occasionally be scheduled if required. Depending on the module, lessons are conducted typically 3 to 6 hours per day over a two-week period.

A 10-credit module is typically equivalent to 100 hours of study with 30 hours of class contact and 70 hours of self-study. Self-study includes revision, assignment writing and exam preparation.
 

All classes are conducted on SIM campus, unless otherwise stated.

Note: Students are expected to have access to a simple video-capable camera for recording material which can then be edited (using their own laptop software).

Programme Calendar

A typical schedule for each study block in a year:

Year 2 

Study Block 1 (Jul to Oct): Lectures and end-of-study block exams
Study Block 2 (Nov to Feb): Lectures and end-of-study block exams
Study Block 3 (Mar to Jun): Communications Placement project

Note

  • Students will work in small group workshops to learn how to produce podcasts and video for the Web.
  • There will be a Communications Placement project which can be completed in a minimum of 100 hours. The onus will be on students to find a placement project following advice and support from the module leader.

Year 3 

Study Block 1 (Jul to Oct): Lectures and end-of-study block exams
Study Block 2 (Nov to Feb): Lectures and end-of-study block exams
Study Block 3 (Mar to Jun): Term Break

Modules

One third of the programme will be devoted to communication modules, whilst two thirds will be general business modules.

Year 2 

  • Business Accounting
  • Event Management*
  • Fundamentals of Leadership
  • International Marketing
  • Managerial Finance
  • Organisational Behaviour
  • Public Relations
  • Service and Relationship Marketing
  • Intermediate Business Economics and the Macroeconomy
  • Internal and External Communications
  • Communications Placement (project) 

Year 3 

  • Digital Marketing
  • Research Skills
  • Strategic Stakeholder Communications
  • Entrepreneurial Marketing**
  • Marketing Analytics***
  • Advanced Business Economics
  • Communications Placement (taught component) 
  • Dissertation
  • Strategic Management 

*This module is compulsory for the programme and is also offered on the other programmes.

**This module will be offered only to the students from 2016 intake.

***This module will be offered to the students from 2017 intake onwards.

The modules listed here and on the University's website may occasionally be subject to change. For example, as you will appreciate, key members of staff may leave the University and this might necessitate a review of the modules that are offered. Where a module is no longer available, we will let you know as soon as we can and help you make other choices.

Module Synopses

Candidature Period

The maximum allowed period for a student to complete the 24-month programme is 48 months or four years.

There will not be any refund or recourse should students fail to complete the programme within the candidature period.

Minimum Class Size 

Minimum class size to commence: 30 students

If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement.
 

Entry Requirements

  • SIM diplomas; or
  • Business related diplomas from local polytechnics; or
  • Non-business related diplomas from local polytechnics with successful completion of the SIM Preparatory Course in Business.
  • All other qualifications will be evaluated on a case-by-case basis.

Note: All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University.

Business related diplomas that may be eligible for advanced standing to Year 2 of the programme include:

SIM Diploma in

  • Accounting
  • Banking and Finance
  • International Business
  • Management Studies

Nanyang Polytechnic

  • Diploma in Accountancy and Finance
  • Diploma in Banking & Financial Services
  • Diploma in Business Informatics
  • Diploma in Business Management
  • Diploma in Business Management (CRM)
  • Diploma in Food and Beverage Business
  • Diploma in Fund Management & Administration
  • Diploma in Hospitality and Resort Management
  • Diploma in Hospitality and Tourism Management
  • Diploma in Marketing
  • Diploma in Sports and Wellness Management

Ngee Ann Polytechnic

  • Diploma in Arts Business Management
  • Diploma in Banking and Financial Services
  • Diploma in Business and Social Enterprise
  • Diploma in Business Information Technology
  • Diploma in Business Studies (All Options)
  • Diploma in Electronic and Computer Engineering with Minor in Business Management
  • Diploma in Financial Informatics
  • Diploma in International Business
  • Diploma in International Logistics and Supply Chain Management
  • Diploma in Logistic Engineering and Management
  • Diploma in Logistic Management
  • Diploma in Marketing
  • Diploma in Real Estate Business
  • Diploma in Tourism and Resort Management

Republic Polytechnic

  • Diploma in Integrated Events Management
  • Diploma in Hotel and Hospitality Management
  • Diploma in Wellness Lifestyle and Spa Management

Singapore Polytechnic

  • Diploma in Accountancy
  • Diploma in Banking and Financial Services (Banking)
  • Diploma in Business Administration (All Options)
  • Diploma in Business Information Technology (E-Business Management)
  • Diploma in Business Information Technology (New Media Marketing)
  • Diploma in Business Innovation and Design
  • Diploma in Engineering with Business
  • Diploma in Financial Informatics (All Options)
  • Diploma in Hotel and Leisure Facility Management
  • Diploma in Human Resource Management with Psychology
  • Diploma in Integrated Events and Project Management
  • Diploma in International Business
  • Diploma in Tourism and Resort Management

Temasek Polytechnic

  • Diploma in Business
  • Diploma in Business Information Technology
  • Diploma in Culinary and Catering Management
  • Diploma in Financial Business Informatics
  • Diploma in Hospitality and Tourism Business (2-year)
  • Diploma in Hospitality and Tourism Management
  • Diploma in Leisure and Resort Management
  • Diploma in Logistic and Operations Management
  • Diploma in Marketing
  • Diploma in Retail Management

Applicants must obtain an average Grade B and may be required for interview before admission.

English Language Proficiency

  • Minimum C6 pass in English as First Language at GCE 'O' Level; or
  • IELTS 6.5 overall (with at least 6.0 in each band); or
  • Pearson Test of English (Academic): 59 in all four skills; or
  • Successful completion of a recognised approved diploma, where the language of instruction was English

Note: All admissions (direct & non-direct entries) are based on merit and are subject to the final approval of the University.

Preparatory Course in Business (if applicable)

Developed and awarded by SIM, Singapore.

Applicants with a non-business related diploma from local polytechnics will be required to complete and pass a three-month SIM Preparatory Course in Business, for entry into the programme.

The preparatory course, comprising three modules, will cover foundational concepts to prepare students for undergraduate study with University of Birmingham.

  • Accounting and Finance
  • Economics
  • Marketing

University of Birmingham may require students to complete a minimum of one and up to a maximum of three modules, per intake.

Preparatory Course Synopses

Lectures are conducted by local lecturers and each class has a duration of three hours. The modules are assessed either by written examinations, coursework or a combination of both. Written exams will be held at the end of the preparatory course in May/June.

The course is conducted annually between April and June.

The minimum class size is 25 students. If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement.

Certification

A certificate of completion will be awarded upon successfully passing the Preparatory Course in Business.
 

 

 

 

 

Course Fee

Preparatory Course in Business (if applicable): S$642.00 per module

Programme fee: S$39,675.60, payable in four payments

Per payment payable: S$9,918.90

Note: The programme fee covers additional workshop costs and production support for webcast production.

Application Fee applies

The fees above are valid for 2018 intake. All fees inclusive of prevailing GST and payable before course/semester commencement (exclude textbooks).

Scholarships & Awards

SIM GE Scholarships available

Exemption Eligibility

Nil

Profiles

Lecturers & Teaching Modules

Average teacher-student ratio 1:130

Progression

To obtain 100 credits from Year 2 to progress to Year 3.

Assessments & Exams 

Assessment and/or exams vary from module to module. 

10-credit module: Either 100% assignment or 100% exam
20-credit module: Comprises both assignment and exam

End-of-study block main exams are normally held in October and February and they will be set by the University of Birmingham.

The assessment dates are subject to change by the University.

Note: The 20-credit Communications Placement taught component is assignment-based and does not involve an examination.

Attendance Requirement

All full-time local and international students are required to attain 100% attendance.

Award & Graduation

Year 2 – 25%
Year 3 – 75%

To achieve Honours, students must obtain 200 out of 240 credits. 100 of these credits must be from each year of the programme.

A degree congregation ceremony presided by the University of Birmingham is normally held each year in November at SIM HQ. Alternatively, graduates may choose to attend the degree congregation in July or December in the UK.

The degree awarded and the degree certificate will be the same as that awarded in the UK. 

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