Bachelor of Business (Marketing)


Programme Overview

Founded in 1887, RMIT is one of Australia’s original educational institutions.

RMIT has a five-star QS ranking for excellence in higher education and is ranked 18th in the world and 3rd in Australia among universities less than 50 years old (2017-18 QS Top 50 Under 50 index).

RMIT has been in partnership with SIM since 1987, with over 36,000 SIM-RMIT graduates.

The Bachelor of Business (Marketing) has a long and successful history of producing outstanding graduates for the marketing industry. Blending practical theory with modern, industry based learning; the programme aims to prepare students for a career in the dynamic world of marketing.

Students will develop skills across a broad range of business areas, whilst specialising in marketing activities such as brand and product management, market research, advertising, business development, promotion and many others. Students will gain a thorough theoretical appreciation of the marketing discipline as well as specific practical skills and knowledge that will be of immediate value in the workforce.

Awarded by:

Course Start Date & End Date

Full Programme: 
01-Jul-19 – 30-Jun-23

Advanced 1: 
01-Jul-19 – 30-Jun-22

Advanced 2: 
01-Jul-19 – 30-Jun-21


Full Programme (4 Years):
S$46,224.00 for 24 modules, payable over 8 semesters

Advanced 1 (3 Years):
S$30,816.00 for 16 modules, payable over 6 semesters

Advanced 2 (2 Years):
S$23,112.00 for 12 modules, payable over 4 semesters

Per module fee: S$1,926.00

Above fees exclude textbooks

Application Fee applies

All fees inclusive of prevailing GST

Scholarships & Awards

Scholarships are available


Local applicants: From 15 Jan 2019 to 17 Apr 2019

Please refer to the Fees tab for application fees payable.

Learn to market to the world

The best product and service in the world are of little use if no one knows they are available.

Marketing is a discipline that guides the entire organisation to create customer satisfaction. It involves identifying customer needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution.

Marketing is a dynamic and expanding area. Students need to be creative, flexible, enthusiastic and disciplined in their approach to practical and theoretical problems to prepare for a career where marketing planning, development and research are required.

With a Bachelor of Business (Marketing) degree, the world is your oyster!

Professional Accreditation or Recognition 

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

Enrolled students are eligible for Student membership of the Australian Marketing Institute (AMI) and graduates are eligible for Graduate membership of Australian Marketing Institute (AMI).

For further information on accreditation benefits, professional body guidance and membership opportunities for students and graduates, visit:

Further Education

Graduates may further their studies in the Masters programme.

Career Prospects

Graduates gain employment in all fields of business. Graduates might work as:

  • Marketing Researchers
  • Direct Marketers
  • Brand Managers
  • Marketing Consultants
  • Merchandise Managers
  • Retailers
  • Sales Managers 
  • Strategic Marketers


Teaching Faculty

RMIT engages Singapore-based lecturers who demonstrated professional and academic competence. They are supported by RMIT academic Staff who regularly visit Singapore for consulting, monitoring the programme, moderating assessment and intensive teaching sessions.

Delivery Mode

The programmes focus on both the theory obtained in the classrooms, while students develop an understanding and the confidence to be effective in practice. Beside lectures, students do case studies, problem-solving exercises, projects and self-managed learning activities.

Lectures are normally conducted by both RMIT Academic Staff and Local Lecturers.

Part-Time lectures are typically of 3 hours duration per session with 10 to 15 minutes break, which are held in the evenings from 7 to 10pm on weekdays or on Saturday afternoons at SIM Headquarters, 461 Clementi Road, Singapore 599491. 

Candidature Period

The maximum allowed period for a student to complete the programme for part-time is

  • Full programme (24 modules): 9 years
  • Advanced 1 (16 modules): 6 years
  • Advanced 2 (12 modules): 4.5 years

Minimum Class Size

Minimum class size to commence: 50 students. Students will be informed within 30 days before class commences.


To be awarded the Bachelor of Business (Marketing) degree, student must complete, or exempted from completing (depending on their advanced standing status), a total of 24 modules comprising:

8 Common Core Modules

  1. BUSM4192 Introduction to Management
  2. ACCT2060 Accounting in Organisations and Society
  3. ECON1025 Prices and Markets
  4. MKTG1199 Marketing Principles
  5. ECON1035 Business Statistics 1
  6. ECON1016 Macroeconomics 1
  7. ISYS2059 Business Information Systems
  8. LAW2446 Commercial Law

8 Degree Major Modules

  1. MKTG1052 Buyer Behaviour
  2. MKTG1047 Market Research
  3. MKTG1266 Marketing Communication
  4. MKTG1268 Service Quality
  5. MKTG1281 Applied Brand Management
  6. MKTG1415 Digital Marketing
  7. MKTG1270 Product Innovation and Management
  8. MKTG1275 Strategic Marketing

8 Electives, which may be made up of :

  • 1 Second Business Major; OR
  • 1 Business Minor and 1 Second Minor; OR
  • 1 Business Minor and 4 Electives

For list of available Majors, Minors and Electives, click here

For Modules Outline, click here



Entry Requirements

Full Programme – 24 Modules

  • 3 GCE 'A' Level passes or
  • Minimum of 3 H2 level subjects with a pass or above

Advanced 1 – 16 Modules

  • An RMIT approved non-business diploma from any of the local polytechnics

Advanced 2 – 12 Modules

  • An RMIT approved relevant business diploma from SIM or any of the local polytechnics

Other qualifications will be considered on a case-by-case basis by the university.

If an applicant does not satisfy the minimum entry requirement, the applicant may be able to satisfy the requirement if they can produce evidence of other equivalent qualifications or combination of qualifications and experience as assessed by RMIT University on a case-by-case basis.

For Information on Overseas Qualifications, click here 

English Language Requirements

Applicants who have not achieved a minimum of C or better in General Paper at AS/H1 Level or Knowledge and Inquiry at H2 must provide evidence of at least ONE of the following:

  • IELTS (Academic) - 6.5 (no band less than 6.0);
  • TOEFL - Paper-Based = 580 (TWE 4.5);
  • TOEFL - internet-Based Test (iBT) = 92, with minimum of 20 in all sections;
  • Pearson Test of English (Academic) (PTE(A) = 58 (no communication band less than 50);
  • Cambridge English: (Advanced CAE) (up to 2014) = 58 with no less than 'borderline' in each skill;
  • Cambridge English: (Advanced CAE) 2015 onwards: 176 with no less than 169 in any component;
  • RMIT English Worldwide (REW) Advanced Plus or equivalent;
  • Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English.
  • Have successfully studied Singapore Cambridge 'A' levels at a Singaporean high school for at least 2 years and met the academic entry criteria of 3 A/H2 level passes
  • Other equivalent qualifications approved by RMIT will be considered



Course Fee

Full Programme
4 years: S$
46,224.00 for 24 modules, payable over 8 semesters.

Advanced 1
3 years: S$
30,816.00 for 16 modules, payable over 6 semesters

Advanced 2
2 years: S$
23,112.00 for 12 modules, payable over 4 semesters

  • The fees quoted for the 2019 July intakes are based on S$1,926.00 per module (inclusive of prevailing GST)
  • The programme fee is exclusive of textbooks.
  • Actual semester fees may vary depending upon exemptions granted and modules taken.
  • First semester fees payable upon acceptance of offer. Subsequent semester fees payable before commencement of semester.
  • Students who repeat a failed module must pay a repeat fee of S$1,926.00 per module (inclusive of prevailing). Not all modules will be offered every semester.

Application Fee Applies

Scholarships & Awards

Scholarships are available

Exemptions Eligibility

Applicants holding qualifications other than a recognised diploma from SIM GE or a Singapore local polytechnic, should apply for advanced standing at the time of application. On receipt of a credit application, RMIT will assess your previous study to determine if the body of knowledge and practice has changed significantly. If the course content has changed significantly and you have not maintained sustained practice in the field of study, your application may be rejected.

Diploma holders from SIM GE or a Singapore local polytechnic

Holders of a recognised diploma from SIM GE or a Singapore local polytechnic will be granted advanced standing in RMIT business degrees.

Depending on the degree in which a student enrols:

  • Diplomas categorised as business diplomas are granted 12 exemptions.
  • Diplomas categorised as non-business diplomas are granted up to 8 exemptions.

For details on diplomas groups and applicable credit, See URL:




Lecturers & Teaching Modules

Average teacher-student ratio 1:33

Smallest Class Size: 3

Largest Class Size: 242

Assessment & Exams

Assessments vary from module to module. Students are normally assessed by continuous assessments in the form of mid-term class tests, individual and group assignments and projects, case studies discussion and class presentations.

Most modules have a final examination at the end of semester. The examinations are held in late April/mid-May for semester commencing in January and in late October/mid-November for semester commencing in July. The examinations are scheduled on weekdays and Saturdays, in the morning and afternoon.

Academic Progress

Students are usually allowed to repeat a module once only. For advanced modules with pre-requisites, students are required to satisfactorily meet the pre-requisites before undertaking the modules.

Attendance requirement

Local students: 75%.
International students: 90%.

Award & Graduation

Students will be considered as being eligible for the award of Bachelor of Business (Marketing) when they have satisfactorily completed all academic requirements of the programme as detailed in the programme structure.