Bachelor of Design (Communication Design)
Developed and awarded by RMIT University, Australia
RMIT University’s School of Media and Communication is at the forefront of media and communication education, research and practice.
With the integration of communication strategies and the realisation that designers no longer work with visual technologies alone, the Bachelor of Design (Communication Design) programme retains the distinctive identity and design-culture of each discipline while incorporating into each module opportunities for collaboration across the disciplines, to equip students with the creative conceptual thinking skills to deal with the changing communication design needs in the global economy.
The Communication Design programme has associations with the following organisations:
• The Australian Graphic Design Association (AGDA): the peak
national organisation for professional graphic designers.
• Design Institute Australia (DIA): Australia’s professional
membership body for designers and design businesses.
• Interaction Design Association (IxDA): a global network dedicated
to the professional practice of Interaction Design.
Design, communicate, change the world
Communication Design is concerned with developing the message and creating new media channels to reach the intended audience.
This holistic approach seeks to attract, inspire and motivate people to respond to messages, with a view to building brand awareness, moving sales, donating to humanitarian purposes, or voting for a political party.
Examples of Communication Design practice include the information architecture and design of Websites, typography, illustration, advertising, ambient media, visual identity design, the performing arts, copywriting and professional writing of creative text.
Students will have the opportunity to travel to Melbourne, Australia for their study trip to explore and learn art and culture in the world of communication and design.
The programme is a fully accredited Australia undergraduate degree and generally qualifies graduates for consideration for admission to the Bachelor of Design (Communication Design) (Honours) and Master of Communication Design by Coursework and Master of Design by Research.
The programme focuses on students’ preparation for careers in a broad range of Communication and Design
professional outcomes. These includes:
- Design studios
- Interdisciplinary Communication studies
- Publishing Houses
- New Media and Advertising Design studios
This advanced standing programme is offered full time and can be completed in one year. Applicants should have relevant qualification in Communication Design-related disciplines. It comprises of 144 credit points and the modules are as follows :
- COMM2278 New Media, New Asia
- GRAP2262 Communication Design Professional Practice
- GRAP2644 Studio 3 Communication Design
- GRAP 2250 Studio 4 Communication Design^
- COMM2279 Managing a Communication Business
- GRAP2263 Extending Communication Design Expertise
- GRAP2252 Studio 5 Communication Design
- COMM2731 Interdisciplinary Communication Project
- GRAP2633 Communication Design Capstone Project
^Students to undertake a Study Tour to RMIT Melbourne where the delivery of this module is completed, to experience design in a different cultural context supported by the RMIT University’s faculty.
By undertaking the Study Tour to RMIT Melbourne, students will be responsible for all expenses. Costs for study trip will be advised in a timely manner.
The above modules are subjected to changes by the University.
This programme is taught by teaching faculty from RMIT University, as well as local academics and practitioners in the industry.
This programme is taught in a combination of lectures and tutorials by the RMIT visiting lecturers and Singapore-based lecturers.
Students are required to organise a graduation exhibition to showcase their work to the University and the industry at the end of the programme.
For modules taught by RMIT faculty, classes are conducted on an intensive mode: lectures are scheduled over 1 to 2 weeks consecutively.
Modules delivered by local academics are run on a regular mode, with classes scheduled over 6 to 12 weeks, at least 3 to 4 times a week for a 4-month and 2-month durations.
Classes are of 3 hours duration per session with 10 to 15 minutes break, and are scheduled on weekday mornings or afternoons at SIM HQ, unless otherwise stated.
Maximum allowed period to complete the course: 1.5 years.
There will not be any refund should the student fail to complete the course within the maximum allowed period.
Students who exceed their candidature period will not be allowed to remain in the programme, unless an extension to the candidature period is approved by the University.
Minimum Class Size
Minimum class size to commence is 50 students.
In the event that the above minimum number is not met, the intake will not commence. Students will be informed within one month before programme commencement.
This is advanced standing programme. Applicants should have a diploma in Graphic Design, Communication Design or a related field of study from a polytechnic or similar institution, as listed below:
- Diploma in Visual Communication
- Diploma in Interactive Media Design
- Diploma in Communication Design
- Diploma in Visual Communication
- Diploma in Industrial Design
- Diploma in Space and Interior Design
- Diploma in Interaction Design
- Diploma in Motion Graphics and Design
- Diploma in Creative Media Design
- Diploma in Experience and Product Design
- Diploma in Interior Design
- Diploma in Visual Communication and Media Design
- Diploma in Design for Interactivity
- Diploma in Interactive and Digital Media
- Diploma in Media Production and Design
Ngee Ann Polytechnic
- Diploma in Digital Visual Effects
- Diploma in Film Sound and Video
LaSalle College of the Arts
- Diploma in Design Communication
Nanyang Academy of Fine Arts
- Diploma in Graphic Communication
- Diploma in Screen Media
- Diploma in Illustration and Animation
- Diploma in Interior and Exhibition Design
Diplomas in any other disciplines or from other institutions with good portfolio presentations will be considered on a case-by-case basis.
English Language Requirements
Applicants who have not achieved a minimum C or better in General Paper at AS/H1 Level or Knowledge and Inquiry at H2 must provide evidence of at least ONE of the following:
- IELTS (Academic) - 6.5 (no band less than 6.0);
- TOEFL - Paper-Based = 580 (TWE 4.5);
- TOEFL - internet-Based Test (iBT) = 92, with minimum of 20 in all sections;
- Pearson Test of English (Academic) PTE(A) = 58 (no communication band less than 50);
- Cambridge English: (Advanced CAE) (up to 2014) = 58 with no less than 'borderline' in each skill;
- Cambridge English: (Advanced CAE) 2015 onwards: 176 with no less than 169 in any component;
- RMIT English Worldwide (REW) Advanced Plus or equivalent;
- Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English.
- Other equivalent qualifications approved by RMIT will be considered
In addition to the online application submission, applicants are required to complete and submit a hardcopy selection kit to present and explain their work to the selection officers. While the main selection is done by the selection officers of RMIT based on the selection kit submitted by applicants, selected applicants may be required to attend an interview session at SIM to assess their suitability for entry into the programme. These selected applicants will present their folio to a RMIT university panel comprising the RMIT University Offshore Programme Director or their nominee.
What goes into the Selection Kit
The review panel will be looking for a range of abilities including conceptual thinking, problem solving, aesthetic discrimination, flair and technical ability. These qualities can be demonstrated in numerous ways and it is not necessary to show all your work. The contents of the selection kit will vary depending on the educational experience and the availability of resources. The contents of the selection kit should be carefully and cleanly presented in order to enhance the appearance of the work. With works on paper it is an advantage to mount the projects on one or two standard sizes. If you have large work or 3D work, photograph these and present them in the kit.
S$22,363 payable for 144 credit points over 4 terms.
- Fee quoted for July 2017 intake is based on S$1,863.58 per 12-credit module and S$3,727.16 per 24-credit module.
- First term fee payable upon acceptance of offer. Subsequent term fees payable before commencement of term.
- The repeat fee for 12-credit module is S$1,863.58 and 24-credit module is S$3,727.16. Not all modules will be offered in every term.
- Above fees exclude textbooks.
All expenses for the Melbourne Study Tour will be borne by the students.
Application Fee applies
All fees inclusive of prevailing GST.
Scholarships & Awards
Lecturers & Teaching Modules
Average teacher:student ratio is 1: 42
Assessment & Exams
Assessment will be a combination of individual briefs and group projects to address communication design issues for a range of industry-based briefs as applied to Communication Design.
The assessment requirements may include class tests, assignments, essays, projects and presentations or other forms of assessment appropriate to the objective of the programme.
Assessment is required for every module and is normally held every month in each term. It is subjected to changes by RMIT University.
There are no exams for this programme.
Students need to repeat the module which they have failed, when it is offered in the same period the following year.
As a culmination of the programme, a graduation exhibition show will be held to showcase the work of the graduating students. This enhances the students’ skills in organising a successful event comparable to the bona fide corporate world, and showcases students for the industry.
Full-time local students : 75%
International students : 90%
Award & Graduation
Students will be considered as being eligible for the award of the Bachelor of Design (Communication Design) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure.
The degree can be awarded with Distinction based on the student's academic performance. A degree conferral ceremony is held in August or September each year in Singapore.